Youth travel brand leader Contiki Holidays, together with its GSA in the Philippines, Rajah Travel Corporation launched an exciting new campaign for Europe Summer 2014, #NOREGRETS days. It was a back to back event last October 26, 2013 targeting both the bloggers and the LGBT market.
Kevin Kohr, Head of Sales & Marketing, Contiki Asia met with a group of bloggers from the fields of fashion, sports, music, lifestyle and travel to discuss the promotions for the #NOREGRETS campaign. Organized by Rajah Travel Corporation, the High tea was held at Chef Jessie's, Rockwell Club in Makati. Kevin shared what Contiki is about quoting “A journey with Contiki is a story of shared experiences, unexpected adventures, inspiring places, lifelong friendships, and unforgettable moments. But most of all, it's living life out loud, utterly and completely. After all, you only get one life. Make sure you look back with #NOREGRETS.” Also present at the event was Mikael Daez, a Filipino actor and commercial model and Chef Jessie herself.
At the Halloween Party of Bed Manila, Greenfields District in Mandaluyong City, the Contiki team enjoined the LGBT audience to discover a new take on adventure and lifestyle. Showcasing tours that include Camping trips, Time-out trips, Concept trips and many more. Kevin Kohr also announced that a special discount of US$50 off of all tours purchased until 31 December 2013 will be given exclusively to those who were at the party. The audience, mostly who are 18 to 35 years of age, were very excited to hear and learn more about the tours featured in the videos shown that evening.
